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SEQUEL CRM (Customer Relationship Management) supports operation of sales and marketing departments. In application there are registered different kinds of data: directional (addresses, phones, emails, etc.), classifying (e.g.: client status, trade, business carer), structural (departments, positions, persons), descriptive (comments, risks, threats), actions and efforts made with relation to customers. System allows to measure customers self-satisfaction level and assess planned to real cooperation results. Variety of categories helps in easy information finding and making many comparisons as well. Application gives opportunity to control and measure work of people who are involved in building and keeping relationship with customers. Additional functionality includes keeping correspondence and making mailing campaigns.
| Advantages |
Functionality |
| centralizing information about customers |
registering full data about customers |
| effective relationship management |
ability to represent customer's organisational structure |
| showing profit and loss produced by relationship |
comparisons and analyses based on customer data including relationship profitability estimation |
| assistance in planning cooperation and relations with customers |
registering contacts and sales initiatives |
| easy in use, intuitive and ergonomic interface |
searching information on the basis of any selection criteria |
| variety of data categorisations and comparisons |
making mailing campaigns |
| quick reaching of necessary information |
creating address labels for correspondence |
| improving work of employees who relate to customers |
sales representatives work reporting and controlling |
| monitoring and ability to correct work of controlled people |
documents access rights management |
| improving information flow |
integration with users’ email boxes |
| easy customisation to own requirements and work standards |
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SEQUEL
QMS
